For us, the brands we represent are flagship brands and a source of value.
It is our duty to those that have relied on us to represent them to give their brands an added value through our experience and knowledge about the market and consequently build a strong brand, always following international guidelines.
It is our duty to offer our customers an efficient pre and post sales service responding to their concerns, answering their demands, and delivering in good time and in an appropriate manner. In addition, it is our mission to train them so they can know the products and give them all the support they may need to encourage the development of their business through our brands.
The purpose of each marketed product is to improve the quality of life of those who choose them and rely that Parallel S.A. represents those brands that are synonymous with safety, quality, design and innovation. This is not only a merit but a great responsibility that we proudly take on, always working to offer our final users a service that fulfills their expectations.
At Parallel S.A. we are convinced that our company grows through the growth of our people. That is why one of our most important objectives is to challenge and motivate each team member by empowering them according to their skills and career aspirations, and promoting work-life balance.
Parallel S.A. is committed to promoting the wealth-being of the community. Having this objective in mind, Parallel S.A. offers products that make their users’ everyday life easier and that contribute to their good health keeping. Moreover, as it is in the case of Philips Avent, Parallel S.A. works closely with healthcare professionals and foundations to promote values such as the importance of breastfeeding and the relationship between parents and their children; key links in the life chain of the generations to come.
From the beginning, there have been 5 key values that have guided Parallel S.A.’s development and have shaped its business strategy.
They are present in each and every action we take.
Since 1975, the company has been renovated and has grown to match the dynamics and demands of the market to offer them the best possible service to the brands we represent as well as our customers and users.
Knowing that our products are part of families and making their daily work easier inspires us to keep on offering the latest products.
It is key that our users can rely on our products, apart from choosing them for its usefulness. That is why we have a great responsibility and work to improve and constantly renew our range of products on a long-term basis by always representing top quality brands.
To this end, in the case of Philips Avent, we work closely with healthcare professionals. Their valuable information and point of view guide us in our daily work to support mothers and their children.