The overall responsibility of the marketing team is to set objectives, strategies and plans of action to build brands in the short, medium and long term.
This team develops strategies for the local market following the international guidelines of the brands: products, display, promotion, activities, communication and services. It also creates the product and defines its promotion and communication.
Parallel S.A. has a division specialized in Corporate Social Responsibility: activities are developed in different institutions to promote help within the community.
See cases: Pedro de Elizalde Hospital
The sales team is divided into 3 areas:
Our sales teams are in charge of a great variety of shops following the distribution strategy of the product:
The logistics and distribution area is in charge of the handling and delivering the product to our clients. This area is specifically organized and equipped to cope with the tasks, add value to our products.
Our customer service team offers an integrated service of counseling and handling queries and claims.
Our objective is to offer a first level service to satisfy customers’ expectations. In order to do so, our staff is highly trained on all our products so they can immediately solve any query our customers may have.
The Administration and Finance area at Parallel S.A. works with a management system adapted to the company needs that lets all areas have access to full, precise and updated information regarding any variable in the company at any time and place.
This is an essential tool at the time of making decisions and it brings cohesion to all the company.